Sterling’s recovery won’t boost foreign travel

The pound’s recovery will not boost the UK’s foreign holiday market, according to travel recruiters.

The pound’s recovery will not boost the UK’s foreign holiday market, according to travel recruiters.

Ian Brooks, director at Gail Kenny Executive Search, told Recruiter that sterling has gained some of the ground lost against the Euro but still has a long way to go to get back to last summer’s value.

“At its current rate Eurozone holiday destinations remain relatively expensive and there will have to be much more of an increase in sterling for it to drive bookings and the subsequent job creation that would undoubtedly follow.

“At the small gains made to date it is more likely that operators will absorb the movement to boost margins rather than pass on lower prices to customers.”

Jason Blayne, joint managing director at TandT Recruit Solutions, adds: “I don’t think the pound’s recovery will have an impact. I think things will stay the same.”

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