Senior exexutive jobsite TheLadders.co.uk is to launch a new national television campaign in January.

The campaign will run across major terrestrial and digital channels during January and February. It will feature a series of 30-second spots, has been created by advertising agency Fallon. Zenith Optimedia is to handle media buying and planning with a brief to target ABC1, 30-55-year-old executives. The adverts will appear on ITV, Channel Four, Sky, Bloomberg and across the regional network, with strategic placements around Premiership Football and International Cricket.

Derek Pilcher, managing director at TheLadders.co.uk, says: “We already have over 150,000 registered and active subscribers. However we realise that there are many new senior executives now in the market who we will reach out to for the first time.

“We have planned for our January TV campaign to deliver substantial reach to our core demographic - the £50k+ jobseeker with a heavy focus into the business channels across the UK.”