Videos submitted by candidates will become increasingly common across the UK recruitment sector, with many traditional organisations using the medium within three years, according to the HR director of Moneysupermarket.com.

Alan Cairns told Recruiter: “It might take three years before more traditional organisations are using this as a more regular part of their recruitment by candidates.”

However, he added: “It is very clear that this is something where there is a gathering momentum. We think this is the future way more employers will start to recruit.”

Cairns added that it was only a matter of time before recruitment agencies used video as a way of sifting candidates. “It is just efficient,” he said. “If you are an agency with a thousand CVs a week, wouldn’t it be good to have some other sifting mechanism that would help you to differentiate [between candidates]?”

To illustrate how video was becoming a growing trend, Cairns said that a company called Meet The Real Me was in the process of putting video booths into 28 UK universities, from where students would be able to make and submit videos to a range of employers.

Brian Michael, director and co-founder of Meet The Real Me, told Recruiter that while currently video was predominantly used by large media owners to recruit staff for sales roles at the beginning of their careers, organisations such as retailers were now showing interest.

He said that wider access to broadband and improvements in webcam technology were driving the interest of “bigger players” as it allowed them to recruit “at a national level”.

For more on how Moneysupermarket.com successfully incorporates video into its new value-led approach to recruitment.