Social careers guidance, development and e-mentoring platform WYGU (When You Grow Up) www.wygu.com has launched.

The site offers e-mentoring, peer guidance and personal career-matching, as user-generated content in information resource – WYGUpedia.

Alun Baker, chief executive and founder, WYGU, says: “WYGU has been developed to help people find the career they really want by connecting individuals who need advice with those able to give it.

“From my own personal experience, I know that most people end up in accidental careers through a lack of informed guidance at school or further education and, crucially, not being able to talk directly with those in the careers we aspire to, meaning we can never understand how to break into them.”