Directory firm Yell has created an ‘intelligent’ online ad space and separate recruitment website to attract new recruits.

The ad space displays live job vacancies powered by an RSS feed and features animated yellow fish, using the tag line ‘Hooks, line and thinkers’.

Recruitment communications company TMP Worldwide designed both the expandable banner and website (www.yell.jobs) which feature ‘digigami’ animals that come to life – created using a digital version of origami.

Andrew Groves, head of resourcing for Yell in the UK, says: “Yell is pushing the boundaries with its innovative online products, so we wanted to reflect this in a fresh, creative approach to our recruitment strategy.

“We want to continue to attract driven and passionate people to our business - our new eye-catching campaign with the powerful animal imagery really captures the imagination.”