Top-ranking firms show ability to tap into niche markets

As the full impact of the economic recession that began in 2008 started to bite, entrepreneurial management with the ability to spot niche markets was a recurring factor in the success of staffing companies making up Recruiter’s 2012 Fast 50.
January 2012As the full impact of the economic recession that began in 2008 started to bite, entrepreneurial management with the ability to spot niche markets was a recurring factor in the success of staffing companies making up Recruiter’s 2012 Fast 50.

Co-author of the report, Boxington Corporate Finance’s Mark Kingston, told Recruiter that research revealed that the link between many of the faster growing companies was “entrepreneurial management teams that spotted a niche market, and quickly built a successful and sustainable business in that niche”.

Managing director of driver and logistic recruiter Transline Resource, Paul Beesley, told Recruiter how in the past 18 months the company had built up a new area of business providing UK phone companies with mobile phone repair staff.

Transline signed a number of cooperation agreements with recruitment agencies in Eastern Europe, and trained unskilled UK-based technicians so they could carry out the work, added fellow managing director Jon Taylor.

James Parsons, chief executive of Arrows Group, attributed the growth of his company to its diversification strategy. The company’s turnover is now split 50:50 between its two business lines: software and healthcare.

Parsons told Recruiter: “Having access to sectors driven by different economic drivers limits our exposure when the wheels come off [in one or other of the sectors].” Kingston pointed out that the success of companies such as TXM Recruit was only in part due to diversifying into different niche markets. “Yes, they have diversified, but into specific niches that are client led,” he said. Keiron Gallimore, managing director and founder of engineering, defence and built environment recruiter TXM Recruit, told Recruiter its client-led approach meant that rather than simply supplying staff, TXM also provided clients with apprenticeship schemes.

TXM Recruit and Arrows Group also exploited opportunities in overseas markets — the former in Australia, the Middle East and Continental Europe, and the latter in the Netherlands.

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