Direct Employers Association launches

The Direct Employers Association (DEA), a new UK-based trade association for corporate hirers has launched.
Thu, 21 Feb 2013The Direct Employers Association (DEA), a new UK-based trade association for corporate hirers has launched.  The not-for profit membership body focuses on talent acquisition and the resourcing function.

Colin Minto, head of resourcing at security firm G4S and chairman of the DEA executive committee, tells Recruiter that the DEA “represents a very specific niche of expertise within the core resourcing function. Our focus is specifically on the recruitment agenda.”

As well as providing members with a platform to share best practice, the DEA also aims to represent the interests and views of its members to government as a trade body.

It also intends to build a talent community of both temporary and permanent candidates. Where members are unable to find suitable candidates from this talent community, they will have access to the Direct Employers Career Opportunities site which will allow them to post their jobs free of charge.

The DEA has identified education as a major part of its role. This includes raising the profile of the resourcing function within organisations, educating the supply chain, and candidates, says operations director Alan Whitford.

Shoe manufacturer and retailer Clarks and builders merchants and home improvements company Travis Perkins are the first two corporate DEA members to be publicly announced.

Katherine Drew, group resourcing delivery manager at Clarks, and Magnus Batey, head of resourcing at Wickes, part of Travis Perkins, have joined Minto and Whitford on the executive committee.

Whitford emphasises that the intention of the DEA is not to be a mass membership organisation, but a trade body made up of committed members.

Membership fees are based on a combination of number of employees and turnover, however, these fees will not be publicly available until later in the year, says Whitford.

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