In-house recruitment: LV= puts jobseekers on the map
26 June 2013
Insurance firm LV= continues to put technology and localisation to the fore in its recruitment strategy by mapping out the home addresses of job applicants and existing employees.
Wed, 26 Jun 2013Insurance firm LV= continues to put technology and localisation to the fore in its recruitment strategy by mapping out the home addresses of job applicants and existing employees.
LV=, a winner at this year’s Recruiter Awards for Excellence, sponsored by Eploy, already have a number of initiatives to strengthen the firm's employer brand in key locations, including through its innovative careers website.
This new step was described by head of group resourcing Kevin Hough at last week's CIPD Recruitment Conference.
With 22 sites nationally, he says some of its smaller or more remote locations, including places such as Basildon, Exeter and Hitchin, can be more challenging to staff up.
But Hough adds: “When we talk to some of our smaller sites they say we know people travel from further away… we know they drive 60 miles.”
The recruitment team has now mapped out where existing employees live, divided up by levels of seniority, and is also using data entered in their online application to see where their would-be staff live. It also maps out where competitor firms have offices.
Hough says the system “works exactly like Google maps” and is “not expensive, it doesn’t cost thousands and thousands”.
“It really does help to answer some of the questions we have,” he says, around where to place outdoor advertising and where to look for applicants, noting that it could both be worthwhile advertising more in a nearby place, which currently supplies the company fewer employees, or to advertise somewhere which, although apparently far, is already home to a number of staff.
Where there are several offices in a similar areas, it helps LV= to work out “where could there be some really good cross-pollination of roles”, Hough adds.
LV=, a winner at this year’s Recruiter Awards for Excellence, sponsored by Eploy, already have a number of initiatives to strengthen the firm's employer brand in key locations, including through its innovative careers website.
This new step was described by head of group resourcing Kevin Hough at last week's CIPD Recruitment Conference.
With 22 sites nationally, he says some of its smaller or more remote locations, including places such as Basildon, Exeter and Hitchin, can be more challenging to staff up.
But Hough adds: “When we talk to some of our smaller sites they say we know people travel from further away… we know they drive 60 miles.”
The recruitment team has now mapped out where existing employees live, divided up by levels of seniority, and is also using data entered in their online application to see where their would-be staff live. It also maps out where competitor firms have offices.
Hough says the system “works exactly like Google maps” and is “not expensive, it doesn’t cost thousands and thousands”.
“It really does help to answer some of the questions we have,” he says, around where to place outdoor advertising and where to look for applicants, noting that it could both be worthwhile advertising more in a nearby place, which currently supplies the company fewer employees, or to advertise somewhere which, although apparently far, is already home to a number of staff.
Where there are several offices in a similar areas, it helps LV= to work out “where could there be some really good cross-pollination of roles”, Hough adds.
