Thu, 11 Jul 2013
A Twitter-activated vending machine saw Tonic Agency and Mars take home the Grand Prix overall award at the Chartered Institute of Personnel & Development’s (CIPD’s) Recruitment Marketing Awards (RMAs), in association with CIPD members magazine People Management.

The brand communications agency and FMCG firm’s work together was also recognised in the best digital solution category at last night’s awards. Recruiter magazine was a sponsor of the awards.

Comedian Josh Widdicombe hosted the RMAs last night in City venue The Brewery.

The full list of winners follows:

• Best Art Direction: SMRS – Adidas
• Best Press Advertisement: Penna – MI5 (Highly Commended: Blackbridge - Virgin Holidays)
• Best Outdoor Campaign: SMRS – KPMG
• Best Use of Copywriting: Penna – MI5
• Best Diversity Initiative: Stafford Long – Barclays
• Best Employer Brand: andsome – SC Johnson
• Best Graduate Initiative: Graduate Promotions – Clifford Chance
• Recruitment Effectiveness: Havas People – Deloitte
• Best Digital Solution: Tonic Agency – Mars (Click for more on their ‘Tweets for treats' recruitment initiative from recruiter.co.uk)
• Best Use of Mobile: AIA Worldwide – Thales
• Best Use of Social Media: ThirtyThree – Office for National Statistics
• Best Use of Video: Alexander Mann Solutions – BAE (click for more on this RPO deal from recruiter.co.uk)
• Best Recruitment Website: ThirtyThree – LV= (click for more on this careers site from recruiter.co.uk)
  
• Best In-House Recruitment Team: Birmingham City Council (Highly Commended: Cape)
• Best Internal Communications: Bernard Hodes – Barclays
• Campaign of the Year: JWT – Capita (TA Live - click for more on this hiring campaign)
• Agency of the Year: AIA Worldwide
• Grand Prix: Tonic Agency – Mars