Julia Tyson has joined insurance firm LV= as group HR director. 

The company has won the Most Effective Employer Brand Development category at the Recruiter Awards for Excellence two years running, also being highly commended for Best Recruitment Team in 2013.

She said the entire HR team, not just recruitment, was key to “creating the total experience” so that the resouring function could “promote the brand with integrity”. 

“We’re not ones to rest on our laurels and we’ve got a busy and exciting 2014 ahead of us,” she told Recruiter.

"You’ll definitely see a stronger focus on social media and online campaigns, rather than traditional outdoor advertising for the next year," Tyson said.