DEA visits schools to introduce working world

The Direct Employers Association (DEA) has launched an initiative to help young people understand the modern world of work.
Thu, 13 Feb 2014 The Direct Employers Association (DEA) has launched an initiative to help young people understand the modern world of work.

The non-profit association of employers and member organisations such as G4S, Care UK, Clarks and LinkedIn will meet with young people at events organised with schools in “a networking environment” and provide insight into social media use in the workplace, how recruiting is done and how to create and build their own personal brands.

The first event in the programme was held recently at Bradfield College, a co-educational independent school in Berkshire, with Year 11 students.

A DEA statement said, “these events allow its members to pass on their valuable insights into the current and future recruitment landscape as well as the opportunity to reach future jobseekers and promote their employer brands”.

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