Optimising mobile key for recruiters in 2014
11 February 2014
This year recruiters must integrate mobile into their recruitment process or they risk falling well behind their more innovative competitors.
Tue, 11 Feb 2014 | Matt BodimeadeThis year recruiters must integrate mobile into their recruitment process or they risk falling well behind their more innovative competitors.
Speaking at the TEAM National Conference last Friday, Mark Manton, chief executive officer at MonkeyMoo Mobile, said: “With the continuing increase in smartphones and tablets, candidates are expecting to search and apply for job vacancies on the go.
“Recruiters that don’t take advantage of the opportunity mobile gives will fall behind over the next 12 months.”
The recruitment industry needs to gain a better insight into how candidates use mobile when jobseeking, he told the audience.
Just last month, totaljobs.com announced that 34% of visits to its website came from smartphones and tablets. And the number of people completing their job applications on mobile has increased by 68% in the 12 months.
Manton said that the first stage in integrating mobile is to ensure a recruiter’s website is optimised for mobile use. Recent Google research has shown that 40% of potential candidates will abandon the application process if the site is not mobile-friendly.
Developing an app is the second stage, Manton continued, as it represents a valuable opportunity for a recruiter to offer instant messaging, increased brand visibility and a higher volume of job applications.
Speaking at the TEAM National Conference last Friday, Mark Manton, chief executive officer at MonkeyMoo Mobile, said: “With the continuing increase in smartphones and tablets, candidates are expecting to search and apply for job vacancies on the go.
“Recruiters that don’t take advantage of the opportunity mobile gives will fall behind over the next 12 months.”
The recruitment industry needs to gain a better insight into how candidates use mobile when jobseeking, he told the audience.
Just last month, totaljobs.com announced that 34% of visits to its website came from smartphones and tablets. And the number of people completing their job applications on mobile has increased by 68% in the 12 months.
Manton said that the first stage in integrating mobile is to ensure a recruiter’s website is optimised for mobile use. Recent Google research has shown that 40% of potential candidates will abandon the application process if the site is not mobile-friendly.
Developing an app is the second stage, Manton continued, as it represents a valuable opportunity for a recruiter to offer instant messaging, increased brand visibility and a higher volume of job applications.
• For more on mobile recruiting, see the Smart Resourcing special in the February issue of Recruiter, out 13/14 February.
- What are your thoughts on the matter? Have you made the decision to invest in mobile in 2014? The Comment box is at the bottom of the page. Sorry for the glitch but just scroll right down and share your opinions!
