Financial job board CityJobs has launched an outdoor ad campaign to raise brand awareness in the financial sector.

The campaign will run for four weeks across media including digital escalator panels, six sheets and large landmark sites at key financial district stations including Bank, Canary Wharf and Liverpool Street. It aims to achieve maximum visibility to the firm’s audience of finance professionals.

A digital campaign will run alongside the outdoor campaign, with targeted advertising on social media, search engines and selected websites.