This is according to Alon Laniado (above), co-founder of AI candidate experience platform PathMotion, speaking at its event this morning.

Elaborating on a PathMotion poll of 300 students in the UK and France over the last quarter, Laniado revealed their top three key drivers behind a good candidate experience was having enough information about the job, feedback from the hirer and finding out about the experience of their employees.

Other research PathMotion carried out with Citi, following live chats they conducted with candidates about working at the international bank, revealed 95% said the content was highly relevant, 77% said their perception of Citi had improved, and nearly all intended to apply to work there.

But whether these stories are successful or not is dependent on how they are communicated, Laniado added.

Consequently, he advised the audience that:

• Stories should work as a narrative, with a beginning, middle and end
• Don’t have employees say they had great training – get them to go into the specifics of the training
• Don’t just have stories that are overly positive – show challenges employees faced and overcame
• Don’t just have ‘day in the life’ examples of what it is like working at your organisation
• Ensure you feature the stories everywhere on your recruitment channels on your career site and not just on social media

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