Graduate insight key to success of award-winning talent attraction strategy

Involving graduate employees in the design and testing of an employer branding and graduate talent attraction campaign has proved to be a winning formula.

Working in partnership with its client engineering services provider Babcock International Group, the three-year employer branding ‘What Makes You’ campaign created by Blackbridge Communications won The FIRM’s (The Forum for In-House Recruitment Managers) Best Supplier Partnership Award last week. Recruiter sponsored the Best Supplier Partnership award at the...

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