TÜV SÜD campaign uses employees to highlight diverse job options

German inspection and product certification services provider TÜV SÜD has launched a new campaign using its employees as brand ambassadors.

According to Claudia Delp, head of the firm’s global HR centre of excellence for talent acquisition and talent development, the new ‘Future in your hands’ campaign aims to emphasise the diversity of the job options and development opportunities available at TÜV SÜD across the globe.

The firm provides services across a range of technical disciplines, from inspection of mountain cable cars and lifts to food safety and data security, while the range of industries the firm works with can range from mobility and infrastructure to health, energy, retail and consumer goods.

The aim of the campaign is to make many more potential job candidates aware of the variety of jobs on offer, Delp adds.

The international campaign centres on TÜV SÜD’s own employees in their real-life work environment and will be launched in print and social media. 

‘Future in your hands’ carries three campaign visuals presenting three core messages:

  • ‘Passion for Technology’ showcases the interest in all things technical that drives many of TÜV SÜD’s employees. These images show people at work dealing with individual forms of technology, in an industrial facility or laboratory and interacting with colleagues or a customer. 
  • ‘Professional Excellence’ focuses on the expertise and skills of TÜV SÜD’s employees. 
  • ‘Leave a Mark’ shows the impact that work at TÜV SÜD can have on society in general. The visual language is inspired by the blue octagon representing the TÜV SÜD quality mark. 

Gabriele Sommer, head of corporate human resources, added that “providing authentic insights is at the core of the campaign”. 

“As our employees perform their inspection and testing activities,” she continued, “they hold the future in their hands in a very real sense. They are frequently the first to assess new technologies, thereby significantly impacting the future of society. As they make far-reaching decisions, they also carry a lot of responsibility.

“Of course, we are also observing an increasing scarcity of qualified personnel, yet will experience a growing need for highly qualified staff in the years ahead. At present, we already take in 3,000 new recruits per year,” Sommer added.

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