Campaign launched to attract new social care workers to make a difference

A new UK-wide campaign to attract newcomers into the adult social care workforce has been launched to raise awareness of long-term career opportunities.

The Department of Health & Social Care is using television, digital and radio advertising in the ‘Care for Others. Make a Different’ campaign which aims to help build a sustainable workforce now and for the future. Currently, 1.5m people are employed in adult social care but many more are needed.

“The impact of the new Covid-19 variant is being felt across the country and additional staff are urgently needed now to support the adult social care workforce where absence rates have more than doubled in recent months due to self-isolation,” a DHSC statement said.

The new campaign is designed to encourage people with “the right values – including those with transferable skills from other sectors” to explore the potential of a career in adult social care. The website has a variety of information for potential applicants.

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