According to data from the Office for National Statistics (ONS), UK hospitality businesses recorded 83% more vacancies between March and May in comparison to the same period in 2019 before the pandemic.

Launching today [27 July], Axiom’s ‘Truly Talented’ campaign embraces a ‘reality tv’ approach to showcase employees whose devotion to service goes above and beyond. Over six months, a dedicated production team from Richer View Media worked with undercover actors who posed in both work experience and a variety of guest roles to engage with the staff and capture them in action at work using hidden on-body cameras.

Only the production team and three members of the Axiom Hospitality management team were aware of the project to film Axiom employees’ approach to their work – from receptionists, bartenders and waiters to housekeepers and department managers.

Truly Talented was revealed to Axiom Hospitality’s 836 employees across 13 hotels in the UK (Bath, Belfast, Cardiff, Edinburgh, the Lake District and London) on Wednesday 20 July with the official launch on social media today.

• Comment below on this story. Or let us know what you think by emailing us at [email protected] or tweet us to tell us your thoughts or share this story with a friend.