As part of its brand refresh, Hays is consolidating its sub-brands, simplifying its structure and revamping its brand messaging. The move will connect all areas of its business to enable better sharing of knowledge, continual enhancement of the suite of services that are available to customers and deliver a more personalised experience, the company said in a statement. 

“The change is designed to make it seamless and straightforward to access any aspect of Hays’ services and easy to do business together,” the company said.

“During 2021, Hays undertook comprehensive research with external experts, speaking to clients, non-clients, and candidates globally to understand their perception of what Hays does well, where opportunities existed and what they really wanted and needed from their partners and the role Hays could play. Hays also looked at competitors in the market to understand how others in the industry were evolving their own approach to understand how to truly differentiate Hays’ services in the market,” the company said.

Hays’ new tagline “Working for your tomorrow” is about preparing organisations and people to be stronger tomorrow than they are today. It signals Hays’ intention to work alongside its customers to help them achieve their goals. (See more in the July-August issue of Recruiter magazine, out 12 July.)

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