NEW TO THE MARKET: 27-31 JANUARY 2025

This week’s new launches include: GTEC, Searchability, Zodeq
• Karlheinz Zuerl, CEO of the German Technology & Engineering Corporation (GTEC) based in Shanghai, China, has launched the BRICS Project Network, an international platform aimed at enhancing business relations between Western industrialised nations and BRICS countries (Brazil, Russia, India, China, and South Africa). The network focuses on facilitating business expansion, partnerships and investments across these regions, which collectively account for nearly half the world’s population and over a third of global economic output.
The network offers a wide range of services, including market analyses, international sales development, organisational support, interim management and restructuring. It operates globally, with coverage across China, Brazil, India, Russia, South Africa, and other regions in Southeast Asia, the Middle East and Africa. Key industries served include manufacturing, automotive, IT, and engineering, among others.
By bridging operational and cultural gaps, the BRICS Project Network provides businesses with the tools to navigate challenges such as trade disputes and sanctions while unlocking growth opportunities in emerging markets. The network’s experienced professionals are equipped to support tasks ranging from setting up branches and production facilities to managing projects and optimising financial performance.
• Searchability, a UK-based tech recruitment company founded in 2012, opened its MENA office in Dubai in January 2025. The firm operates offices in multiple global tech hubs including Austin, Sydney and Dubai.
• Zodeq, an invoice finance specialist and part of the Praetura Group, has launched its ‘Do It Your Way’ campaign. This initiative is designed to attract and support recruitment start-ups, as well as established businesses throughout the UK. With a focus on delivering tailored services, Zodeq aims to empower recruitment entrepreneurs to grow their businesses on their own terms, leveraging its flexible funding solutions and industry expertise.
The firm’s ‘Do It Your Way’ campaign highlights its focus on supporting recruitment entrepreneurs with tailored services designed to meet their individual needs. Zodeq aims to help recruiters achieve their business goals, whether they prioritise flexibility, autonomy or financial growth.
Zodeq provides invoice finance solutions with bad debt protection, flexible contracts and back-office support such as payroll and credit control. These services are designed to support recruitment businesses across sectors like healthcare, education and tech.
