Are we banking on Melica for The Apprentice?

The BBC’s The Apprentice train rumbles on, and in the latest episode candidates were charged with delivering a banking app for children.

Melica Moshiri, the recruitment industry’s representative in the process, was part of the sub-team creating and designing the app, which should aim to show nine year olds the importance of savings, withdrawals and, er, actual banking. The other half of the team went off to design a money box to accompany the app.

The team decided on a ‘game’ where a dog ran on a grassy lane, avoiding ‘hazards’ like a gate; well, lots of gates; in fact, just gates… The boys hammered home the game aspect, rather than including anything useful about banking and the actual task. “It makes it boring,” they claimed.

“Do you not think we should be putting in some facts about finance, money in general, so they’re learning about what it all means?” Melica piped up. Sub-team leader and chief game instigator Dean stuck to his guns. “We’re not doing that.”

Having been royally shut down, Our Melica said to camera: “What are they going to be learning about?” However, at least she got to do the ‘kerching’ noise when the dog picked up its coins… (No, really – Ed.).

In the boardroom, the team came crashing down to earth when banking experts dismissed their app as being, well, useless, and the dog moneybox aimed at 2-3-year-olds rather than a nine-year-old. “One of the investors actually mentioned that the dog was quite childish, babyish,” Melica told Lord Sugar. [Cue cold, hard stare from her Nemesis Mia…] Rubbing salt in Nemesis Mia’s wound, Melica added: “The dog looks childish. That was Mia’s idea. Mia has a lot to answer for.”

As part of the losing team, and after a trip to the infamous Bridge Caff, Our Melica found herself in the firing line. Rebutting Dean’s claim that he found it hard “doing everything himself”, she retaliated: “You needed help but you didn’t actually want the help at the same time.”

Amazingly, Lord Sugar became Melica’s cheerleader, saving her from the push. “You may have some good ideas, but nevertheless as you admittedly state, you’ve been pushed to one side.” Dean somehow wriggled out of the firing, as Lord Sugar sent two others packing, dragging their suitcases out to the ubiquitous Black Cab.

And so Our Melica continues her Apprentice journey – next time, the teams have to create and bring a new hot sauce to market. What could possibly go wrong…?

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