New to Market

14 April 2025

NEW TO THE MARKET: 14-18 APRIL 2025

• Manufacturing and engineering specialist Busy Bee Recruitment has relaunched its website. The refreshed online platform has a modern design and enhanced user functionality, offering an intuitive browsing experience that makes it easier than ever to explore current vacancies, submit CVs quickly and securely, access expert recruitment advice via a blog and submit vacancies directly online.

Deel, a global payroll and HR provider, has launched a suite of AI-driven products to help companies hire, manage, and pay international teams. Deel will offer an all-in-one global workforce platform integrating payroll, HR, and IT, designed to support compliant operations across borders. Key updates include: Real-Time Payroll in over 53 markets (expanding to 130+ by 2027), offering instant calculations and faster processing; Deel PEO for offering top-tier benefits without enterprise-level costs; Benefits Admin for simplified, compliant benefits management across countries; Deel Talent for streamlined recruitment via trusted agency networks; Workforce Planning, Compensation, and Engage tools – powered by AI – for smarter headcount strategy, global pay management, and employee development; IT Lifecycle Management features like MDM, IAM, and EPP, supporting global device and security control.

11 April 2025

Spotted Zebra merges Interview Intelligence and Assessment in one platform

This is technology that transcribes, analyses and evaluates conversations through an AI-powered lens. The merger connects assessment results with interview data, addressing the growing challenge enterprise talent leaders face: making confident, objective hiring decisions when candidate information can be fragmented across multiple tools.

In a statement, Spotted Zebra says that enterprise talent acquisition teams are facing twin pressures from AI-generated candidate applications and deepening skills shortages. 

The launch responds to a critical market challenge, the statement continues; while more than three in four businesses report widening skills gaps, employers are inundated with applications with around half of all jobseekers using AI tools to apply for roles. Current solutions force companies to choose between expensive, disconnected systems or compromise on either assessment breadth and depth, or a scalable interview process and structure.

“We’ve integrated Interview Intelligence with Assessment because our enterprise customers are facing unprecedented challenges in talent acquisition,” said Ian Monk, co-founder and CEO of Spotted Zebra. “By unifying these previously siloed technologies, we’re enabling talent teams to make data-informed decisions based on a complete picture of each candidate’s capabilities.”

Unlike standard Interview Intelligence tools that primarily transcribe conversations, Spotted Zebra’s implementation establishes a data framework that truly connects skill measurements across different evaluation methods:

  • Real-time skill evidence mapping: Comprehensive role skills profiles are automatically created thanks to AI-powered intake meetings between recruiters and hiring managers. 
  • AI-assisted interview questioning technology: The AI-powered Interview Guides automatically generate targeted question paths for specific role skills profiles and each candidate.
  • Consolidated hiring evidence dashboard: The Decision Kit combines summarised skill data from both assessment scores and interview evidence, weighting each source appropriately based on predictive validity for specific skill types. 

According to the company statement, AI in Spotted Zebra enhances human decision-making, ensuring the final call on a candidate’s suitability for a role is objective, data-backed and always in the hands of the hiring team.

Headquartered in the UK, Spotted Zebra was launched in 2020 by Monk and co-founder and chief commercial officer Nick Shaw.

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10 April 2025

NEW TO THE MARKET: 7-11 APRIL 2025

• UK recruitment firm HRGO has launched ‘Betty’, an AI agent tackling recruitment ghosting by ensuring all job applicants receive feedback. Since its December 2024 launch, Betty has provided personalised insights to over 40,000 candidates. A survey of 1,000 users found 90% valued the feedback, addressing a major frustration in the hiring process at scale. Betty was named after Elizabeth ‘Betty’ Parkinson, the founder of HRGO back in 1957.

• Recruitment firm Sowena Group has moved into new headquarters in Manchester city centre. Perran Cooke launched Sowena Group last summer after more than a decade in the recruitment industry, including roles as regional MD for the North at executive search company PSD Group and as a director at Axon Moore. Sowena now has a team of five and has taken office space at The Tootal Buildings on Oxford Street. The company statement says Sowena Group is expected to deliver more than £650k in revenue this year.

Senior recruitment consultants Dave Kreitz and Mackenzie Harrop have joined Sowena in recent weeks, along with Leah Allen as head of marketing and Megan Buckley as marketing executive. Cooke said he expects the team to grow to 10 by the end of this year, creating roles for recruitment consultants, back office and support staff, market research specialists and a non-executive director. Sowena Group focuses on senior finance posts in high-growth and private equity and venture capital-backed businesses across the North-West and beyond.

3 April 2025

Dragon-backed Chapter 2 boosts talent offering with transformation service

Backed by Steven Bartlett (from BBC Dragons’ Den and his Diary of a CEO), this strategic expansion aims to solidify “Chapter 2’s 360-degree talent solutions offering, delivering comprehensive, data-driven solutions to the most pressing talent challenges facing businesses today”, according to a company statement. 

Spearheading the new service is talent strategy director David Brammer. The Transformation & Advisory practice will tackle every area of talent acquisition, from capability and capacity to hiring process optimisation and workforce planning. The practice will also provide talent strategies to prepare businesses for AI-focused roles for the future of work.

As part of this offering, Chapter 2 will conduct in-depth talent and hiring audits, identifying opportunities and reducing hiring-related challenges, through structured hiring diagnostics and benchmarking. 

The service also includes recruitment efficiency assessments, policy and risk evaluations (including IR35 compliance) and contingent workforce strategy development.

Leo Harrison, founder and CEO of Chapter 2, says: “Establishing the Transformation Advisory completes our 360 offering, making sure that we’re able to provide solutions to both common and uncommon challenges that companies face in not only today’s workplace, but the one of the future.”

With 26 years’ experience leading global talent acquisition strategy for brands such as Boots, Kingfisher and Ocado, Brammer will be supported by experienced hire Marta Wasowicz, as the director of advisory and transformation.

L-r: Steven Bartlett, Marta Wasowicz, David Brammer, Leo Harrison ©Chapter 2

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3 March 2017

Finlay James opens in San Francisco

The firm says the move is due to a 72% increase in US placements over the past year and follows a recent trade delegation to New York and San Francisco.

The office will serve clients either based in or with satellite offices in the US and will be headed up by Finlay James director of business development Nick Guy.

27 February 2017

Woodrow Mercer Finance launches new division

Sara Clark, who will be based at Woodrow Mercer Finance Leeds head office, has been appointed to lead the launch of the new division, focusing on the search and selection of less senior administrative positions in transactional finance, suited to part and newly qualified candidates and recent graduates.

27 February 2017

Stonewall launches Proud Employers jobs hub

The site, created to enable LGBT jobseekers to find employment with organisations they know respect and embrace their identity, lists jobs at any level across all sectors, and features a Cloud CV application system, search engine optimisation functionality, and new client and candidate administration areas.

Proud Employers directly integrates with the government’s Universal JobsMatch system, which all jobseekers must be registered with ensuring vacancies are being seen by as many candidates as possible.

27 February 2017

Spencer Ogden opens Mannheim office in Germany

Led by the firm’s director of Germany, Thilo Grams, the office will focus on providing contract and permanent recruitment services for the renewables, power, built environment, technology and R&D (research and development) sectors.

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