New to Market

14 April 2025

NEW TO THE MARKET: 14-18 APRIL 2025

• Manufacturing and engineering specialist Busy Bee Recruitment has relaunched its website. The refreshed online platform has a modern design and enhanced user functionality, offering an intuitive browsing experience that makes it easier than ever to explore current vacancies, submit CVs quickly and securely, access expert recruitment advice via a blog and submit vacancies directly online.

Deel, a global payroll and HR provider, has launched a suite of AI-driven products to help companies hire, manage, and pay international teams. Deel will offer an all-in-one global workforce platform integrating payroll, HR, and IT, designed to support compliant operations across borders. Key updates include: Real-Time Payroll in over 53 markets (expanding to 130+ by 2027), offering instant calculations and faster processing; Deel PEO for offering top-tier benefits without enterprise-level costs; Benefits Admin for simplified, compliant benefits management across countries; Deel Talent for streamlined recruitment via trusted agency networks; Workforce Planning, Compensation, and Engage tools – powered by AI – for smarter headcount strategy, global pay management, and employee development; IT Lifecycle Management features like MDM, IAM, and EPP, supporting global device and security control.

11 April 2025

Spotted Zebra merges Interview Intelligence and Assessment in one platform

This is technology that transcribes, analyses and evaluates conversations through an AI-powered lens. The merger connects assessment results with interview data, addressing the growing challenge enterprise talent leaders face: making confident, objective hiring decisions when candidate information can be fragmented across multiple tools.

In a statement, Spotted Zebra says that enterprise talent acquisition teams are facing twin pressures from AI-generated candidate applications and deepening skills shortages. 

The launch responds to a critical market challenge, the statement continues; while more than three in four businesses report widening skills gaps, employers are inundated with applications with around half of all jobseekers using AI tools to apply for roles. Current solutions force companies to choose between expensive, disconnected systems or compromise on either assessment breadth and depth, or a scalable interview process and structure.

“We’ve integrated Interview Intelligence with Assessment because our enterprise customers are facing unprecedented challenges in talent acquisition,” said Ian Monk, co-founder and CEO of Spotted Zebra. “By unifying these previously siloed technologies, we’re enabling talent teams to make data-informed decisions based on a complete picture of each candidate’s capabilities.”

Unlike standard Interview Intelligence tools that primarily transcribe conversations, Spotted Zebra’s implementation establishes a data framework that truly connects skill measurements across different evaluation methods:

  • Real-time skill evidence mapping: Comprehensive role skills profiles are automatically created thanks to AI-powered intake meetings between recruiters and hiring managers. 
  • AI-assisted interview questioning technology: The AI-powered Interview Guides automatically generate targeted question paths for specific role skills profiles and each candidate.
  • Consolidated hiring evidence dashboard: The Decision Kit combines summarised skill data from both assessment scores and interview evidence, weighting each source appropriately based on predictive validity for specific skill types. 

According to the company statement, AI in Spotted Zebra enhances human decision-making, ensuring the final call on a candidate’s suitability for a role is objective, data-backed and always in the hands of the hiring team.

Headquartered in the UK, Spotted Zebra was launched in 2020 by Monk and co-founder and chief commercial officer Nick Shaw.

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10 April 2025

NEW TO THE MARKET: 7-11 APRIL 2025

• UK recruitment firm HRGO has launched ‘Betty’, an AI agent tackling recruitment ghosting by ensuring all job applicants receive feedback. Since its December 2024 launch, Betty has provided personalised insights to over 40,000 candidates. A survey of 1,000 users found 90% valued the feedback, addressing a major frustration in the hiring process at scale. Betty was named after Elizabeth ‘Betty’ Parkinson, the founder of HRGO back in 1957.

• Recruitment firm Sowena Group has moved into new headquarters in Manchester city centre. Perran Cooke launched Sowena Group last summer after more than a decade in the recruitment industry, including roles as regional MD for the North at executive search company PSD Group and as a director at Axon Moore. Sowena now has a team of five and has taken office space at The Tootal Buildings on Oxford Street. The company statement says Sowena Group is expected to deliver more than £650k in revenue this year.

Senior recruitment consultants Dave Kreitz and Mackenzie Harrop have joined Sowena in recent weeks, along with Leah Allen as head of marketing and Megan Buckley as marketing executive. Cooke said he expects the team to grow to 10 by the end of this year, creating roles for recruitment consultants, back office and support staff, market research specialists and a non-executive director. Sowena Group focuses on senior finance posts in high-growth and private equity and venture capital-backed businesses across the North-West and beyond.

3 April 2025

Dragon-backed Chapter 2 boosts talent offering with transformation service

Backed by Steven Bartlett (from BBC Dragons’ Den and his Diary of a CEO), this strategic expansion aims to solidify “Chapter 2’s 360-degree talent solutions offering, delivering comprehensive, data-driven solutions to the most pressing talent challenges facing businesses today”, according to a company statement. 

Spearheading the new service is talent strategy director David Brammer. The Transformation & Advisory practice will tackle every area of talent acquisition, from capability and capacity to hiring process optimisation and workforce planning. The practice will also provide talent strategies to prepare businesses for AI-focused roles for the future of work.

As part of this offering, Chapter 2 will conduct in-depth talent and hiring audits, identifying opportunities and reducing hiring-related challenges, through structured hiring diagnostics and benchmarking. 

The service also includes recruitment efficiency assessments, policy and risk evaluations (including IR35 compliance) and contingent workforce strategy development.

Leo Harrison, founder and CEO of Chapter 2, says: “Establishing the Transformation Advisory completes our 360 offering, making sure that we’re able to provide solutions to both common and uncommon challenges that companies face in not only today’s workplace, but the one of the future.”

With 26 years’ experience leading global talent acquisition strategy for brands such as Boots, Kingfisher and Ocado, Brammer will be supported by experienced hire Marta Wasowicz, as the director of advisory and transformation.

L-r: Steven Bartlett, Marta Wasowicz, David Brammer, Leo Harrison ©Chapter 2

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21 May 2024

Arden University develops apprenticeship course for NHS trust to address staff shortages

This was in response to Nottingham University Hospitals (NUH) NHS Trust wanting to address staff shortages.

The course, which includes an executive MBA, provides current and future leaders with the knowledge, high-level leadership and management skills, and equips them with the desired behaviours they need, to become more effective. In doing so, it also delivers professional pan-industry leadership qualifications and a professional pathway to Chartered Manager status, a statement from Arden said.

The apprenticeship is designed to enhance the careers of current health and care workers, and as such, it can be completed via remote learning to ensure it fits in with the demands of their roles.

The apprenticeship offered a number of benefits for NUH, with staff who undertook the course “feeling more invested in the organisation”, the statement said. “This will have a positive effect on retention rates in the future.”

In recent years, with many roles at NUH hard to fill, staff retention had become increasingly important, the statement said.

Ensuring staff completed training feeling valued by NUH, while also leaving with an MBA qualification, was key.

The SLA is designed to accelerate NUH staff to the next stage of their career to lead departments, services, systems of care or transformation projects.

By working with Arden University, the statement said, NUH is able to target its apprenticeship activity within the services that typically struggle to recruit pre-qualified staff, while also allowing those who haven’t followed the traditional education routes to remain in work and gain a high-calibre qualification.

Through the qualification, NUH staff are able to develop their skills and careers, allowing further investment in the development of new talent. Since launching the apprenticeship for its team, NUH has reported that they not only witnessed staff that were undertaking the apprenticeships developing their skills, but also reported that the managers supporting apprentices developing their own line management and mentoring skills – allowing the apprenticeship process to, directly and indirectly, enable development.

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21 May 2024

NEW TO THE MARKET: 20-24 MAY 2024

• Specialist international legal recruitment firm Buchanan Law has opened a new Miami office. The London-based firm’s second office will be headed by Thomas Hanlon, director and head of Buchanan’s US practice. CEO James Baker is also relocating to Miami as the firm sees significant growth across the US market. They are joined by senior consultants Ciro Di Stefano and Emily Smith, with the firm’s 2024 extensive hiring plans for US-based associates being a priority following the launch. Buchanan Law specialises in placing legal talent in large full-service firms, smaller specialist firms and in-house at major corporations. These appointments cover the whole talent pipeline from newly qualified lawyers to seasoned partners.

• Specialist talent and consulting solutions firm Robert Half has moved into a new space in Birmingham’s architectural building, Air Solihull. It will become the firm’s central hub for its EMEA corporate services back-office support, as well as its global business consulting arm, Protiviti, providing new employment opportunities for the local community.

15 May 2024

NEW TO THE MARKET: 13-17 MAY 2024

• The Boarding Schools’ Association (BSA Group) is partnering with recruitment and staffing solutions specialist Hays to launch a new recruitment platform for the education sector. jobsforschools.org.uk is an innovative 360° jobs platform, which provides a cost-effective, one-stop recruitment solution for both employers and jobseekers. With access to a diverse pool of candidates, schools can seek to attract and recruit skilled and talented applicants for all roles across their organisation and departments. Jobseekers can benefit from a dedicated portal to search and filter a broad range of job opportunities within the education sector, with positions advertised for all levels and skills.

Engineering @ 365 has launched in Leicester to deliver recruitment services for the engineering sector, covering shop floor staffing to director level appointments. It will be led by directors Mikey Phillips and Sam Taylor, who between them have 13 years of experience delivering engineering recruitment services for clients. The new company is part of the 365 People Group, which also includes 365 People, an expanding Leicester-based recruitment company.

• Recruitment firm Talentheads has opened a second office amid rapid growth in County Durham, creating new jobs. The new office will be headed up by Gareth Jones, who joins as lead talent partner, and Gemma Holmes as business development manager, with future plans to take on more staff, according to a company press release. Talentheads launched on founder Sam Spoors’ kitchen table in 2019, acting as a one-stop shop for both recruitment and learning and development to support growing companies.

30 April 2024

APSCo launches manifesto to beat the skills crisis

The launch of the document took place at an invitation-only event at the House of Commons last week, with government ministers and a cross-party group of members of parliament and peers in attendance.

The trade body for professional recruitment has urged policy makers across the major parties to ensure they adopt its recommendations which are designed to tackle the country’s professional skills crisis, raise collective productivity and drive economic growth.

According to APSCo, the four key opportunities that need to be capitalised on include:

  • Creating the right workforce regulatory environment: through regulatory reforms which protect individual workers, drive economic growth and maximise productivity. This includes excluding highly paid contractors from the Agency Worker Regulations 2010 and reviews of Off Payroll IR35 and the employment status of the professional self-employed.
  • Supporting workforce skills growth, training and talent development: through access to more flexible modular training under the Apprenticeship Levy and a greater focus on financial support for regional hubs. Access to international skills also needs to be extended through flexible short-term ‘project’ visas for highly skilled workers and a greater focus on skilled immigration in trade deals.
  • Introducing policies that drive fairness and inclusion in the new world of work: to ensure legislation matches the pace of change in hiring and working practices. That includes legislating to boost ‘skills-first hiring’ practices and encourage people to rejoin the workforce through tax incentives on occupational health, mental health and health screening budgets.
  • Harnessing technology for the skills revolution: to drive economic growth, which includes building on the existing ‘AI in recruitment’ guidance to deliver recognised and auditable standards. Any such regulation should be in alignment with global directives and needs to hold AI developers and technology providers accountable for transparency and fairness in their products.

Tania Bowers, global public policy director at APSCo, said: “Research from our members, trusted partners and global strategic partners such as LinkedIn are all pointing to the same issue in the UK: a severe shortage of professional skills that is only growing. Businesses are facing a critical lack of workers, with IT, digital, engineering and healthcare some of the hardest hit remits. 

“For the country to remain competitive, our labour market needs to be world-leading, fair and flexible. Our manifesto outlines exactly how that can be achieved. In what is already proving to be a highly contentious general election year, it is crucial that the major parties have a plan in place to beat the skills crisis that’s prevailed for far too long in the UK.

“We’ve already started engaging with key policy makers across the core political parties – many of whom were in attendance at the launch event itself – and it’s encouraging to note that these recommendations are aligned to the thinking of many MPs and policy influencers. Politicians of all parties recognised that the recruitment and outsourcing sectors play a crucial role in the strength of the labour market and the UK economy. We are pleased to hear that APSCo’s manifesto aligns with the core ideas of the Conservative, Labour, Liberal Democratic and all parties that are looking to retain seats in Westminster,

Ann Swain, global CEO at APSCo, added: “I’m delighted at the responses to our manifesto launch. Thanks to our hosts Mark Pawsey MP and Peter Dowd MP, and Kevin Hollinrake MP, the minister for enterprise, markets and small business at the Department for Business and Trade who gave some valuable insights. I’m delighted that they all found our manifesto to be appropriately early and there was a huge amount of interest in our recommendations, particularly around Apprenticeship Levy reform and skills.”

Liberal Democrat peer Lord Newby, who is responsible for putting together the Party’s Manifesto, said “he was keen to hear more about our thoughts on talent, whilst Baroness Verma, a Conservative Peer with a keen interest in diversity, inclusion and women in business spoke with myself, keen to know more about our members’ activities in this area. 

“As (Kevin) Hollinrake, the minister said, private enterprise is the strong horse that pulls the cart of the economy and SMEs are critical to its success.

“Recruitment and staffing outsourcing are UK success stories – delivering innovation, expertise, opportunity and growth to the UK’s workforce. Working closely with companies and workers alike, APSCo UK and OutSource members are central to the growth and productivity of the UK’s key economic sectors. 

“But the UK economy and its staffing sector face significant challenges. Technology is changing the nature of the skills we need across the economy; AI and innovation is disrupting resourcing, with new jobs emerging requiring new skills from the labour market. 

“Equally, there are some long-standing challenges that make staffing the UK’s professional economy more difficult, from a limited supply of highly qualified talent to the complex and outdated workplace regulatory environment. Our Tackling the Professional Skills Crisis manifesto outlines how these challenges can be faced head on.”

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L-r: Ann Swain, CEO, APSCo and Kevin Hollinrake, minister for enterprise, markets and small business at the Department for Business and Trade ©APSCo

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