New to Market

14 April 2025

NEW TO THE MARKET: 14-18 APRIL 2025

• Manufacturing and engineering specialist Busy Bee Recruitment has relaunched its website. The refreshed online platform has a modern design and enhanced user functionality, offering an intuitive browsing experience that makes it easier than ever to explore current vacancies, submit CVs quickly and securely, access expert recruitment advice via a blog and submit vacancies directly online.

Deel, a global payroll and HR provider, has launched a suite of AI-driven products to help companies hire, manage, and pay international teams. Deel will offer an all-in-one global workforce platform integrating payroll, HR, and IT, designed to support compliant operations across borders. Key updates include: Real-Time Payroll in over 53 markets (expanding to 130+ by 2027), offering instant calculations and faster processing; Deel PEO for offering top-tier benefits without enterprise-level costs; Benefits Admin for simplified, compliant benefits management across countries; Deel Talent for streamlined recruitment via trusted agency networks; Workforce Planning, Compensation, and Engage tools – powered by AI – for smarter headcount strategy, global pay management, and employee development; IT Lifecycle Management features like MDM, IAM, and EPP, supporting global device and security control.

11 April 2025

Spotted Zebra merges Interview Intelligence and Assessment in one platform

This is technology that transcribes, analyses and evaluates conversations through an AI-powered lens. The merger connects assessment results with interview data, addressing the growing challenge enterprise talent leaders face: making confident, objective hiring decisions when candidate information can be fragmented across multiple tools.

In a statement, Spotted Zebra says that enterprise talent acquisition teams are facing twin pressures from AI-generated candidate applications and deepening skills shortages. 

The launch responds to a critical market challenge, the statement continues; while more than three in four businesses report widening skills gaps, employers are inundated with applications with around half of all jobseekers using AI tools to apply for roles. Current solutions force companies to choose between expensive, disconnected systems or compromise on either assessment breadth and depth, or a scalable interview process and structure.

“We’ve integrated Interview Intelligence with Assessment because our enterprise customers are facing unprecedented challenges in talent acquisition,” said Ian Monk, co-founder and CEO of Spotted Zebra. “By unifying these previously siloed technologies, we’re enabling talent teams to make data-informed decisions based on a complete picture of each candidate’s capabilities.”

Unlike standard Interview Intelligence tools that primarily transcribe conversations, Spotted Zebra’s implementation establishes a data framework that truly connects skill measurements across different evaluation methods:

  • Real-time skill evidence mapping: Comprehensive role skills profiles are automatically created thanks to AI-powered intake meetings between recruiters and hiring managers. 
  • AI-assisted interview questioning technology: The AI-powered Interview Guides automatically generate targeted question paths for specific role skills profiles and each candidate.
  • Consolidated hiring evidence dashboard: The Decision Kit combines summarised skill data from both assessment scores and interview evidence, weighting each source appropriately based on predictive validity for specific skill types. 

According to the company statement, AI in Spotted Zebra enhances human decision-making, ensuring the final call on a candidate’s suitability for a role is objective, data-backed and always in the hands of the hiring team.

Headquartered in the UK, Spotted Zebra was launched in 2020 by Monk and co-founder and chief commercial officer Nick Shaw.

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10 April 2025

NEW TO THE MARKET: 7-11 APRIL 2025

• UK recruitment firm HRGO has launched ‘Betty’, an AI agent tackling recruitment ghosting by ensuring all job applicants receive feedback. Since its December 2024 launch, Betty has provided personalised insights to over 40,000 candidates. A survey of 1,000 users found 90% valued the feedback, addressing a major frustration in the hiring process at scale. Betty was named after Elizabeth ‘Betty’ Parkinson, the founder of HRGO back in 1957.

• Recruitment firm Sowena Group has moved into new headquarters in Manchester city centre. Perran Cooke launched Sowena Group last summer after more than a decade in the recruitment industry, including roles as regional MD for the North at executive search company PSD Group and as a director at Axon Moore. Sowena now has a team of five and has taken office space at The Tootal Buildings on Oxford Street. The company statement says Sowena Group is expected to deliver more than £650k in revenue this year.

Senior recruitment consultants Dave Kreitz and Mackenzie Harrop have joined Sowena in recent weeks, along with Leah Allen as head of marketing and Megan Buckley as marketing executive. Cooke said he expects the team to grow to 10 by the end of this year, creating roles for recruitment consultants, back office and support staff, market research specialists and a non-executive director. Sowena Group focuses on senior finance posts in high-growth and private equity and venture capital-backed businesses across the North-West and beyond.

3 April 2025

Dragon-backed Chapter 2 boosts talent offering with transformation service

Backed by Steven Bartlett (from BBC Dragons’ Den and his Diary of a CEO), this strategic expansion aims to solidify “Chapter 2’s 360-degree talent solutions offering, delivering comprehensive, data-driven solutions to the most pressing talent challenges facing businesses today”, according to a company statement. 

Spearheading the new service is talent strategy director David Brammer. The Transformation & Advisory practice will tackle every area of talent acquisition, from capability and capacity to hiring process optimisation and workforce planning. The practice will also provide talent strategies to prepare businesses for AI-focused roles for the future of work.

As part of this offering, Chapter 2 will conduct in-depth talent and hiring audits, identifying opportunities and reducing hiring-related challenges, through structured hiring diagnostics and benchmarking. 

The service also includes recruitment efficiency assessments, policy and risk evaluations (including IR35 compliance) and contingent workforce strategy development.

Leo Harrison, founder and CEO of Chapter 2, says: “Establishing the Transformation Advisory completes our 360 offering, making sure that we’re able to provide solutions to both common and uncommon challenges that companies face in not only today’s workplace, but the one of the future.”

With 26 years’ experience leading global talent acquisition strategy for brands such as Boots, Kingfisher and Ocado, Brammer will be supported by experienced hire Marta Wasowicz, as the director of advisory and transformation.

L-r: Steven Bartlett, Marta Wasowicz, David Brammer, Leo Harrison ©Chapter 2

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6 February 2023

NEW TO THE MARKET: 6-10 FEBRUARY 2023

Bakkavor, a provider of freshly prepared food with 23 manufacturing sites across the UK, has launched its 2023 apprenticeship programme. The firm is recruiting at least 30 apprentices in engineering and 10 in manufacturing. There are also other roles available across finance, HR, food technology, business administration, SHE (safety health and environment), supply chain and continuous improvement. The Programme provides opportunities to gain higher or advanced apprenticeships.

The roles will be based at Bakkavor sites across the UK, including Scotland, Wigan, London, Lincolnshire, Newark, Somerset and Kent. The apprenticeships provide real responsibility from day one, contributing to key business activities and projects, while also allowing for time to study towards a nationally recognised qualification. There is also the opportunity to develop valuable life skills through involvement in local community and charity initiatives and visiting schools as apprentice ambassadors.

• Global executive boutique search firm Calibre One has opened a new office in Boston in the US. It will be led by Molly Robb, who has been appointed partner to head the North-East office. She will work closely with Christos Richards, who leads the practice from the West Coast San Francisco office. Robb has 20 years’ executive recruiting experience, who was previously managing director with BioQuest, part of The Diversified Search Group.

• Scottish recruitment agency Cammach Bryant has announced a brand refresh that will see the Aberdeen-based recruiter for the oil & gas, renewables and space industries renamed Cammach. The company says the rebrand, which took place last month, better reflects the capabilities and make-up of the team. Cammach is owned by investment group GEG Capital, which acquired it in 2017.

• Recruitment firm Capability Jane has rebranded to CJ Talent to reflect the changes seen in the workplace. CJ Talent specialises in bringing together candidates looking for senior roles with organisations that offer flexible or hybrid working.

Deutsche Bank and Queen Mary University of London have launched a new Investment Banking degree apprenticeship programme, which they say is a job with training, combining work with study to gain skills for an investment banking career. The four-year programme, targeted at students completing their A-Levels in 2023 or who have completed their A-Levels in 2022, aims to attract talented students who have an interest in a career in banking. The entry requirements are AAA or UCAS points equivalent, which should include A in A-Level Maths.

As well as at-the-desk training, knowledge development and soft-skills building, the 10 apprentices’ fees will be covered for expert tuition in Queen Mary’s School of Economics and Finance, and they will also receive a competitive salary. Around 20% of their time will be dedicated to learning, with 80% spent ‘on the job’ where they can apply academic skills to their day-to-day work.

• With a combined industry experience spanning more than 40 years, entrepreneurs Lisa Payne and Hannah Sills have launched a specialist recruitment agency for the FMCG and CPG [consumer packaged goods] sectors. Professional Appointments, based in Wardour Street, London, will work with clients and candidates across the UK and Europe. The agency places individuals at all levels in food and drink, fashion, lifestyle, sporting goods, toys and nursery, consumer electronics, health and beauty, packaging and logistics.

• Training provider Realise has pledged to create at least 25,000 apprentices in the next five years in its apprenticeship programme. This will be across sectors including early years education, health and social care, and transport. The training schemes will be open to people of all ages either seeking to move out of unemployment or currently in a job and hoping to upskill. The apprenticeships will be predominantly delivered at levels two, three and five.

• Food services and facilities management company Sodexo has launched Explore at Sodexo on the Youth Employment UK website to create youth career pathways at the company. At Explore at Sodexo, young people can read and watch profiles of current Sodexo apprentices, as well as explore apprenticeship academies, T-Level opportunities and work experience programmes at Sodexo sites across the UK.

Youth Employment UK will help Sodexo to connect with those who are looking to work for a youth-friendly employer. Sodexo offers a wide variety of apprenticeships, with more than 70 available in areas such as IT and business administration, FM, hospitality and catering, healthcare and HR.

Swift Temps has opened a new larger office located at Pure Offices, Oldbury, in Birmingham. The recruitment firm was founded in 2016 by Damian Lee and has nine existing offices across the Midlands and North-West England. The new Birmingham office is part of the company’s continued growth to support workers finding temporary and permanent employment positions.

• Domestic healthcare recruitment agency Tezlom has added new franchisees to its network. These include Tezlom Stratford and Romford, Tezlom Bromley, Tezlom Nottingham, Tezlom Birmingham, Tezlom Cheltenham and Tezlom Canterbury.

UK Power Networks has launched a new digital academy with up to 400 spaces available over five years for employees – including new recruits – on 20 new apprenticeship courses focused on digital and technology skills.

An in-house training team, in partnership with two experienced training providers, will deliver programmes ranging from Apprenticeship Level 3 for business analysts, to Level 7 for cyber security, which is the equivalent of a Master’s degree. Staff are given time to study during the week, with individuals also committing to some home study.

Zurich UK has announced it has 100 new apprenticeship places on offer across the UK, as the insurer continues its drive to attract young talent and futureproof its workforce. Open to applications from this month, the placements will be available across 12 different business areas including data science, operations and IT, finance and claims, and will range from those who are at the start of their insurance career all the way through to Master’s qualifications for those in later stage careers. Applications for the apprenticeship scheme open from 6 February until 19 March.

1 February 2023

London-based Durlston Partners opens office in New York

The recruiter, which specialises in technology, quantitative finance, data science and digital assets roles, has opened the office just North of Midtown.

Durlston’s New York office will house up to 25 talent advisers and deliver talent advisory services to its portfolio of US clients.

Founded in 2010, the London-headquartered company has experienced rapid growth in the last 12 months, prompting the decision to open in New York.

Peter Malone, Durlston’s co-head of US technology recruitment, will lead the office’s operation.

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31 January 2023

NEW TO THE MARKET: 30 JANUARY-3 FEBRUARY 2023

• Specialist healthcare recruitment services Acacia Healthcare Professionals has launched, in partnership with Davidson Gray, which provides support to start-up recruitment businesses. Founded by Suley Khan, previously recruitment director at Choice Healthcare Recruitment and in the healthcare recruitment sector since 2008, Acacia aims to focus on building relationships with highly experienced healthcare professionals nationwide.

According to Khan, although some candidates are not active in the job market, they may move if the right offer comes along: “We consult our star candidates first and find out what it is they are looking for in relation to their career change… Our partner clients understand that in order for us to fulfil our obligations as recruitment partners, we need to find out exactly what their needs are as employers and satisfy those needs to the best of our ability.” In partnership with Davidson Gray, Khan plans to grow the brand over the next year and expand into new markets and sectors over the next two years.

Leo Xander and Henry George Associates have announced a strategic partnership to provide engineering and life science professionals with the best job opportunities and career advancement in the industry. The partnership brings together Henry George Associates’ engineering candidates and Leo Xander’s strong relationships with top engineering companies, as well as access to Leo Xander’s managed payroll services providing industry-leading compliance and customer care.

The partnership benefits each party’s ability to resource for life science and engineering roles, broadening the suitability and options for our clients alongside the opportunities available to candidates. The overall partnership will enable both companies to streamline their recruitment process and make the process more efficient, which will lead to better results for both clients and candidates alike.

30 January 2023

Finding exceptional women key focus for newly-launched Follett Parker

Founded by Sandra Hatugari (pictured), a former senior marketer in private equity, the executive search firm will advise the private equity and asset management space on executive hiring. The firm’s core focus areas will be recruiting exceptional senior women into roles such as the chief of staff, as well as roles of the future.

Hatugari spearheaded the introduction of diversity & inclusion initiatives in previous roles in private equity where she made it her mission to question structural and cultural ways of working to foster better gender and racial equality.

Named after management and leadership theorist Mary Parker-Follett, Follett Parker is based in London.

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