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  1. Commit to staff to build productivity

    ... but don’t provide CM for talent they want to keep. Marketing an organisation as an ’employer of choice’ requires a ...

  2. Get real, real quick

    ... underlying unified ledger architecture. Get Real’s marketing manager, Mark McCarthy, explains that unified ledger was first used ...

  3. Lots of potential

    ... software and hardware upgrades are needed. John Watton, marketing manager at Ariba, says: “When you look at the tremendous savings ...

  4. CONTRACTS & DEALS: 7-11 JANUARY 2019

    ... and external career sites powered by enterprise recruitment marketing technology firm SmashFly Technologies and HCM user experience ...

  5. Profile: Right move at the right Momenta

    ... formulated a direct to market strategy, building a sales and marketing team to get it off the ground.  Four years on from that initial ...

  6. Selling solutions

    ... your business. You may need a ‘softer’ approach in your marketing. You may well find that your recommendations bring you longer term ...

  7. Playing a waiting game

    ... replies were received, of which 234 responses related to marketing and sales management, 645 responses focused on internal organisation ...

  8. Five common afflictions of sales teams

    ... morale high. Affliction 3: Poor strategy Ineffective marketing or sales strategies will always negatively impact the sales team, and ...

  9. How to play a part in The Asian Century

    ... tail wag the business, so to speak”, when sales and marketing skills were equally important.  Toby Fowlston, managing director ...

  10. Five strategies to make the most of a growing market

    ... switchboard. Regularly audit the frequency and quality of marketing emails, in-mails and your job adverts. Seek out negative feedback. ...

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