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  1. Establish the business case

    ... in place in advance l Back it up with the best marketing material that you can produce Source: Niall Hamill, WH ...

  2. Director's cut

    ... form of "overriders" or kickbacks. "If I save £5 million in marketing, whether they take it off their budget or spend it on an advertising ...

  3. Ruth Elwood

    ... KPMG has also adapted the messages it transmits through its marketing to reflect the importance of flexibility. “There is no point ...

  4. Stepping out of a shadow

    ... The core areas are: finance & banking, IT, legal, sales/marketing, supply chain and procurement, real estate/construction and human ...

  5. Objet Mart

    ... be over-emphasised. The experience of Pioneer, the UK marketing arm of an international consumer electronics company, bears this out. ...

  6. Just Nick

    ... made. In 2000, he recruited the department’s first ever marketing and communications manager, Ian Schoolar. Montagu’s decision to ...

  7. Growth dominates recruiters’ concerns

    ... profit margin in contract recruitment with 24.5%; media & marketing came a close second at 23.2%. Oil & gas was lowest at 12.9%. • ...

  8. Shared dealings

    ... is the global manager of manufacturing/supply chain industry marketing and strategy for Teradata, a division of NCR ...

  9. Theory into practice

    ... the answer is missing. Instead, you need to suggest how marketing may be affected by receiving data from sales, or how stores may be ...

  10. Growing pains_2

    ... too. Paula Carrahar, director of specialist design and marketing recruiter Major Players, had already moved offices once after her ...

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