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  1. Valuable assets

    ... targeting high-value, non-traditional areas of spend such as marketing, and building closer ties with suppliers. “Having promoted ...

  2. Sincerely caring for its clients

    ... adorned with it. It has also won praise from the wider marketing world. ‘Brand guru’ Bill Wolf has called it a “trustworthy and ...

  3. Personnel development

    ... 2000. 'We thought other sites were too generalist,' says marketing manager Nick Boothroyd. The site now offers free advertising to ...

  4. Transparency: the key ingredient in the food chain

    ... cash-flow problems are available. Robin Tapper, head of marketing at the NFU, says supermarkets are supportive of British farming. ...

  5. The labour of love

    ... a virtual firm outsourcing everything apart from design and marketing,” explains Mark Pilkington, its co-founder. “It allows us to ...

  6. Setting out your stall in Australia

    ... in place in advance  Back it up with the best marketing material that you can produce Source: Niall Hamill, WH ...

  7. Savings account

    ... and photocopiers, that the consortia are responsible for marketing within universities. But just 16 per cent of spend in the sector is ...

  8. SM reviewers' picks of the year

    ... a leader. It also offers advice on negotiations, sales and marketing. The final chapter highlights the importance of developing ...

  9. In 2009, will the going get tougher?

    ... with spending, not to cut costs on vital staff training or marketing of the business. Keep a tight control of creditors, always offer the ...

  10. No training, no gain

    ... of Freight Professionals and the Chartered Institute of Marketing. The average cost of a course is around £200 and, although many ...

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