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Valuable assets
... targeting high-value, non-traditional areas of spend such as marketing, and building closer ties with suppliers. “Having promoted ...
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Sincerely caring for its clients
... adorned with it. It has also won praise from the wider marketing world. ‘Brand guru’ Bill Wolf has called it a “trustworthy and ...
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Personnel development
... 2000. 'We thought other sites were too generalist,' says marketing manager Nick Boothroyd. The site now offers free advertising to ...
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Transparency: the key ingredient in the food chain
... cash-flow problems are available. Robin Tapper, head of marketing at the NFU, says supermarkets are supportive of British farming. ...
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The labour of love
... a virtual firm outsourcing everything apart from design and marketing,” explains Mark Pilkington, its co-founder. “It allows us to ...
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Setting out your stall in Australia
... in place in advance Back it up with the best marketing material that you can produce Source: Niall Hamill, WH ...
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Savings account
... and photocopiers, that the consortia are responsible for marketing within universities. But just 16 per cent of spend in the sector is ...
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SM reviewers' picks of the year
... a leader. It also offers advice on negotiations, sales and marketing. The final chapter highlights the importance of developing ...
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In 2009, will the going get tougher?
... with spending, not to cut costs on vital staff training or marketing of the business. Keep a tight control of creditors, always offer the ...
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No training, no gain
... of Freight Professionals and the Chartered Institute of Marketing. The average cost of a course is around £200 and, although many ...