... objectives. It is possible with any functional group like marketing or IT to become very focused on their professional expertise, not so ...

... will have to demonstrate results. Brian Desmond, product marketing manager at Ariba, another of the big technology providers, says: ...

... But if you start talking about a common advertising or marketing agency, they say “Hang on, my brand is different. I want to do my ...

... growth prospects and have a clear strategy in place. 3. Marketing strategy is often the most important element of strategic management ...

... Not all clubs can afford this luxury, admittedly, but a keen marketing sense and Smith's determination to source the right produce at the ...

... change initiative. Intelligent clients recognise that a good marketing manager may not make a good project manager, and so bring people in ...

... and supply management professionals as well as sales and marketing staff - who are most likely to come into contact with them. They need ...

... blends recruitment, design and development, online marketing and business management. “I’ve been creating little pieces of the ...

... offices, and candidates are becoming choosier. Kerry Logan, marketing executive at Diamond Recruitment, explains: ‘Our unemployment at ...

... of more than £3 million on everything from stationery to marketing material. * Its members can access CIPS training at reduced ...