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  1. Show me the money!

    ... with other functions, such as design, engineering and marketing, and ultimately an acceptance of cross-functional performance ...

  2. Finding the perfect match

    ... per season): £10,000 Maintenance: £220,000 Marketing/ads/printing/stationery: £300,000 Motor and travel expenses: ...

  3. The core conundrum

    ... critical - for example, electricity. And if you are a marketing-led organisation, you can’t afford to get your marketing contract wrong. We are asked to look at indirect, because much of it ...

  4. Powered by emotions

    ... Jane Simms is a freelance journalist and former editor of Marketing Business magazine. Andrea Reynolds can be contacted on 07743 893333 ...

  5. Clearer vision

    ... of suppliers together to develop the products, packaging and marketing strategy for a new range of skin-care products. Since 1995, Lynch ...

  6. The game-changers

    ... and measuring the impact of change,” he says. “Marketing departments have always had a handle on exactly what consumers are ...

  7. Close-knit purchasing

    ... work on strategic issues such as developing new products and marketing tactics. Importantly, the purchasing function has been the principle ...

  8. Recruiter HOT 100: Focus was on investment and expansion

    ... for all SPONSOR'S STATEMENT by Mark Bowyer, group marketing manager,  Microdec Another year is nearly over and we ...

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