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Show me the money!
... with other functions, such as design, engineering and marketing, and ultimately an acceptance of cross-functional performance ...
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Finding the perfect match
... per season): £10,000 Maintenance: £220,000 Marketing/ads/printing/stationery: £300,000 Motor and travel expenses: ...
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The core conundrum
... critical - for example, electricity. And if you are a marketing-led organisation, you can’t afford to get your marketing contract wrong. We are asked to look at indirect, because much of it ...
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Powered by emotions
... Jane Simms is a freelance journalist and former editor of Marketing Business magazine. Andrea Reynolds can be contacted on 07743 893333 ...
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Clearer vision
... of suppliers together to develop the products, packaging and marketing strategy for a new range of skin-care products. Since 1995, Lynch ...
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The game-changers
... and measuring the impact of change,” he says. “Marketing departments have always had a handle on exactly what consumers are ...
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Close-knit purchasing
... work on strategic issues such as developing new products and marketing tactics. Importantly, the purchasing function has been the principle ...
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Recruiter HOT 100: Focus was on investment and expansion
... for all SPONSOR'S STATEMENT by Mark Bowyer, group marketing manager, Microdec Another year is nearly over and we ...