Three tests to measure the strength of your USP

There are lots of recruitment companies out there – and most of them claim to be ‘the best’ or the ‘most cost effective’ or to offer a ‘bespoke, tailored service’.

In other words, they are all saying pretty much the same thing. The success of your recruitment business, therefore, depends on how well you stand out in your particular crowd. And that means pinpointing and developing your Unique Selling Proposition. Your USP is what makes you the go-to supplier in your product or service area. If you’re not the go-to people, your...

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