Businesses are increasingly turning to bus ticket advertising to promote their recruitment drives, according to ticket advertising firm Ticketmedia.

Ticketmedia’s Susannah Burbidge says: “The advantage of this method of communication is that employers can target precisely the kind of people they are looking for.

“We have just run a campaign in the Perth area for insurance giant Aviva to recruit claims advisers. Staff turnover in this sector can often be high and applicants for this kind of role may well not read newspapers - but they are very likely to use buses.

“With all the information given on the eye-catching bright yellow ticket, anyone who is interested in working for Aviva can keep the bus ticket as a reminder to go online later, enter the reference number shown and register their interest.

“Because this kind of campaign can be so precisely targeted it’s possible to get the message in front of the right demographic who live in an area that is convenient for the location of the job.”