Demand for marketing & communications staff is increasing, though employers are only looking for proven performers, who can hit the ground running, according to Badenoch & Clark. 

Nick Eaves, executive director, marketing & communications at Badenoch & Clark, says: “The job market is showing improvement as many companies look to upgrade their marketing capability.

“Roles reaching the job market are demanding extremely specific skill sets with little flexibility for ‘nearly there’ candidates, despite the benefits of recruiting professionals full of potential for now and future skills needs.

“Digital marketing continues to attract, invest and create job opportunities. With its ability to more directly measure impact, employers are looking for proven success from incumbent staff and have a sharp eye out for talented individuals able to add value using their expertise.

“Central government and its associated bodies are keen recruiters of communications skills at the moment, though less communications jobs are coming to fruition in the NHS where the budget sign-off process continues to drag heels.

“The picture is more competitive than ever within the public sector for marketing and communications job seekers, as some see it as a safe haven for full-time employees and interims.”