Media buyers and affiliate marketers could be in increasing demand due to a change in product placement rules.

Last week it was announced that commercial broadcasters will be allowed to show sponsored products on television shows for the first time.

Sarah Cooper, director at Clever Recruitment, told Recruiter: “It will be advertising and branding. It is an opportunity for anybody with branding experience to capitalise on those opportunities that are there.

“The kind of product placement will be the bigger brands. You are going to need people who really understand lifestyle branding and consumerism, as well as advertising in the best way.

“It is a whole new opening. People with a mixture of skills will be in demand - someone who understands branding, television and consumer buying power and knows how to talk to the brand themselves and tell them which programmes they need to go in.”

Fiona Halkyard, recruitment director at Feather Brooksbank, adds: “It will affect media powers and affiliate marketers. People who are used to pairing brands with appropriate programmes will be in demand.

“Marketers who are skilled in spotting opportunities. For example, if someone sees Ken Barlow from Coronation Street eating this product, it will have more impact than advertising in the break in between.”