Jobs board s1jobs has launched a new advertising campaign featuring the talents of Scottish cyclist Danny MacAskill.

The adverts, filmed in Aberdeen, Edinburgh and Glasgow, and entitled ‘Love your job’, appear on TV and shows MacAskill performing stunts on his journey to work as well as a specially extended video on YouTube yesterday.

MacAskill has featured in a YouTube video which he himself performing street trials stunts around Edinburgh which has since been viewed 9.5m times.

David Craik, head of marketing at s1, says: “The first time we saw Danny’s YouTube video we were blown away. He’s an incredible Scottish talent, which when you think about it is what s1jobs is all about. So we wanted to create a campaign that would showcase Danny doing his thing, without too much interference from us. We’re delighted with the results.”