Wakefield sales recruiter M2R has been invited to attend a trade delegation to Bahrain and chosen as a recruitment case study for UK Trade and Investment.

UKTI has invited M2R’s clients and also future potential business partners to the event after  being impressed by their successful relationships with clients in the Middle East.

Munir Mamujee, director of the global media sales specialist, told Recruiter he was “delighted” with being selected to represent the recruitment industry at the British Embassy in Bahrain in February.

“It’s not bad for a team of five from Wakefield. We are beating huge recruitment companies to contracts in the Middle East,” says Mamujee.

“There is so much doom and gloom around at the moment it just goes to show that if you are determined and work hard enough, you can really achieve things, even in a recession.”

Mamujee, who only begun recruiting in Dubai last February, adds: “The Arab market likes to meet face to face and I believe they appreciate our passion, desire, honesty and professionalism.”

Mamujee puts his success down to creating added value services for clients and candidates.

“Good solid advice has helped facilitate their entry into the Middle East market,” says Brian Aungliers, international trade advisor for UKTI. “M2R has used a variety of UKTI services to help them make informed decisions.”

M2R hopes to open an office in Dubai this year, depending on the economic situation in the Middle East.