Upstream, a global marketing technology and solutions provider, is using ’gamification’ as a tool to attract and engage the right candidates for its marketing campaign manager positions.

The company has designed an online challenge to appeal to jobseekers on the move and offering them a more rewarding experience, as well as driving better response rates for the applications.

The challenge is designed to take a maximum of 60 minutes and leads candidates through a series of seven timed missions that relate to specific aspects of the marketing campaign manager positions. After providing personal contact details, candidates begin with exercises such as ’decrypting’ anagrams, word usage questions, elementary mathematic questions, matching an emotion to a hypothetical scenario, and more.

Guy Krief, senior vice-president, Innovation at Upstream, says: “The Upstream Challenge is a great tool to attract and really engage the right kind of candidates for this role.

“We’re trying an innovative approach to recruitment - not just looking at hiring the most impressive CV, but people who are up for a challenge and demonstrate an ease with languages, can creatively think and innovate, and who understand basic statistics, because that’s what they’ll face every day in this position.”

There are five open marketing campaign manager positions which will be located in the UK, the US, Greece and Brazil.

Candidates interested in taking the challenge can participate at: http://thechallenge.upstreamsystems.com.