London-based specialist recruiter Witan Jardine is entering a new phase of its identity transition within the international Ambition Group, which bought Witan Jardine in January 2008.

A transitional brand identity, incorporating the name Ambition Group as an anchor at the top left of the Witan Jardine identity, will serve the business until the integration of the businesses is complete mid next year, when the company is fully rebranded to Ambition in London.

Ambition also operates in Hong Kong, Singapore and at various locations in Australia. Witan Jardine has 30 years of history operating in the London market and recruits across banking & financial services, finance & accountancy and sales & marketing. Rebranding Witan Jardine as Ambition will help the firm expand its geographical footprint for clients and candidates beyond the UK.

Regional managing director Guy Day says: “We have already introduced some very positive changes to organisation structure, people and IT systems. We will also be focusing on our external marketing and communications so feel now is the logical time to be addressing our corporate identity and migrating toward one international brand: Ambition.

“This won’t be a lights-off, lights-on solution. We respect the equity of the Witan Jardine name and reputation but hope to introduce the fresher, more modern and dynamic Ambition edge to our brand in London.”