Digital media, marketing, content and creative recruiter Sphere Digital Recruitment has been launched by two former employees of media industry recruiter pfj.

Co-founder and managing director Ed Steer tells Recruiter that the company will be “broadly speaking” with three types of client – advertising technology firms, agencies and client-side e-commerce. The latter “could actually be any business that isn’t an agency or a technology company”, he says.

He also says that: “Silicon Roundabout [near Old Street in London] is going to be a very interesting part of our business,” and that internally the company itself is “going to invest very heavily in technology”.

Steer moves from pfj, reuniting with co-founder and director Niall Phelan, with whom he had worked at pfj before Phelan moved to e-commerce recruiter Profiles Creative.

The company, based in London, is backed by investor and non-executive director (NED) Laurence Smith, who started his career in recruitment in 1970 with agency Harrison Willis, which he acquired from the owner 13 years later before selling it in 1996, and has since been working in the leisure industry having acquired Drusillas Zoo Park near Brighton, and is also a NED of Scottish agency ASA Recruitment.