Wed, 5 Jun 2013
Two social media and recruitment experts tell Recruiter they have seen increasing concrete proof and action around what social recruiting can actually achieve, and less conversation and speculation.

Both digital strategist Matt Alder and Katharine Robinson and sourcing specialist Katharine Robinson, best known by her Twitter alias @TheSourceress, note more concrete demonstrations of the value of recruiting via social media.

As Alder comments in the Insight section on p24 of the new edition of Recruiter, out next week, more firms are “backing up” the strength of their social media recruitment with evidence, although there is still a tendency to use what he terms “vanity measures” in many cases. Hear what he and Robinson have to say in this video:

The pair were speaking about their experience looking through entries in last month’s 2013 Recruiter Awards for Excellence, sponsored by Eploy, both sitting on the judging panel. And their comments correspond with those of fellow judge Matthew Jeffery, who as recruiter.co.uk reported pre-awards, found the awards entrants demonstrated an increasing appreciation amongst recruiters of concepts like crowdsourcing and gamifications.