PepsiCo launches global student campaign for graduate programme

PepsiCo has launched its latest campaign calling on students to identify what they think is going to be the next food or drink sensation.

The campaign aims to give students the chance of landing a spot on one of the drinks giant’s graduate programmes.

The ‘Dare to Do More’ global campaign challenges students from the Europe Sub-Saharan Africa region to create their own unique food or drink product, or develop an existing PepsiCo product, pitching it to PepsiCo leaders and explaining how they would take this to market.

The 12-week challenge sees candidates that reach the final stage given the opportunity to have an interview and land a spot on one of PepsiCo’s market-leading ‘PepsiCo Go’ graduate programmes within Europe. Candidates will also compete for the grand prize of a trip to New York, where they’ll meet other winners from across the globe and get the opportunity to present their idea to PepsiCo’s global leadership team.

The programme is run across eight markets including the UK, Spain, Belgium, the Netherlands, Serbia, Poland, France and Turkey. 

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