Recruitment drive for ‘promo pooches’ at exhibitions

Is your dog seeking new job opportunities over and above guarding the house, chasing the postman and chewing on your slippers?

Then you’re in luck. ExpoCart, a one-stop shop platform for exhibitions and events, is recruiting dogs from across the country to attend some of the UK’s leading exhibitions as ‘promo pooches’, who will be paid £200 per day plus travel expenses to populate company stands and attract visitors.

The firm says it hopes the pooches will replace the traditional ‘promo girl’ marketing method, where scantily-clad young women populate a stand to attract attention. Instead, the dogs would attract patrons, allowing brand ambassadors to strike up a conversation and network with the visitors. Dog owners who’d like to sign their dog up as a ‘promo pooch’ can do so here.

The dogs must be supervised by their owners at all times, and must be confident, well socialised dogs who are comfortable in busy environments. They must also be older than a year old and fully house-trained. Play areas will be set up at participating stands, where dogs can relax and enjoy an abundance of attention.

They can be any breed of dog and ExpoCart is encouraging dog owners from across the country to put their pups forward.

ExpoCart is planning to launch the ‘promo pooch’ initiative early next year and is recruiting dogs to trial the brand-new service at a number of consumer and business exhibitions over the next six months.

The firm adds it hopes to evolve this initiative into a dog adoption strategy by teaming up with a charity in 2020.

• Comment below on this story. You can also tweet us to tell us your thoughts or share this story with a friend. Our editorial email is [email protected]

Bluestones Investment Group buys ARC and Home Recruitment

Bluestones Investment Group, a specialist investment group that focuses on the recruitment sector, has completed two strategic acquisitions, Australasian Recruitment Company and Home Recruitment.

Contracts 6 February 2024

Heidrick & Struggles promotes global leaders

International provider of global leadership advisory and on-demand talent solutions, Heidrick & Struggles, has promoted a number of key global and regional leaders.

People 4 January 2024

The SR Group launches specialist IT consultancy Keller West

Search and recruitment business The SR Group today [18 September 2023] has launched its specialist IT consultancy, Keller West, to drive the acquisition of senior IT talent.

New to Market 18 September 2023

Adjacency relaunches executive search division and expands its reach

Cheltenham-based Adjacency is to expand into new locations, rebrand its executive search division and welcome a new partner.

New to Market 21 August 2023
Top