Eager to show his egg-cellency Lord Sugar what she was made of, AI tech recruiter Melica Moshiri stepped up to be Project Manager and decided to go down the luxury Easter egg route. 

Not wanting to micro-manage, Our Melica didn’t really have any strong ideas herself on what sort of luxury eggs she wanted, and left it to the team to come up with some thoughts. They plumped for white chocolate with the trendy flavour of matcha tea, so then it was off to create their luxury brand.

One half of Melica’s team decided on the packaging and name, coming up with ‘Choco-lux’, which was pronounced “pretty boring” by Baroness Karren Brady, while Our Melica and the other half of the team created a green log-shaped egg (stick with it – Ed.), with matcha flavouring – which didn’t really taste of matcha… 

Although a green log didn’t “scream luxury premium” to one of her team, Our Melica declared she was “more than happy with the finished result”, so it was on to trying to persuade the retail giants that her green log with-matcha-but-not-really-tasting-of-matcha was worth stocking on their shelves.

You couldn’t fault our industry representative’s persistence with her ex-employer Waitrose, whose buyers didn’t see the allure of a white-chocolate-and-almost-matcha-tea-flavoured-log. However, Baroness Brady described Our Melica’s approach of telling the buyers they’d missed out to rivals Tesco as “a not very professional nah nah de naah naah” moment.

But she needn’t have worried as 89,750 orders for the green-and-white-log-shaped- (enough of the green slab-shaped ‘egg’ descriptions – Ed.) Easter ‘egg’ meant that Our Melica led the team to an egg-citing and uneggs-pected victory. (Enough! – Ed.)

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