This digital, data-driven solution aims to deliver age intelligence, career coaching and strategic workforce planning insights, empowering businesses to extend careers, retain critical skills and navigate the global skills crisis with confidence.

Despite falling birth rates, rising life expectancy and a growing midlife workforce, according to a company statement 93% of over-50s feel unsupported by their employers in midlife, with a lack of intelligence on this workforce making it difficult for leaders to plan ahead. Me/Redefined aims to deliver the insights, coaching and necessary tools to change that.

Me/Redefined is more than just a coaching platform, “it’s a career transformation and intelligence hub”, says the company statement. Designed for organisations with 5,000+ employees, Me/Redefined enables HR, L&D, and executive leaders to retain and repurpose critical skills, leverage data-driven workforce insights, and reduce legal and financial risk.

With a focus on confidentiality and security, Me/Redefined puts employees in control of their career journey. 

Lyndsey Simpson, CEO of 55/Redefined, says: “With Me/Redefined, we are redefining what it means to have a career in your 50s and beyond, helping organisations build cultures where experience is recognised, skills are nurtured and careers are extended rather than cut short.”

• Comment below on this story. Or let us know what you think by emailing us at [email protected] or tweet us to tell us your thoughts or share this story with a friend.