AI could be great, but don’t lose focus on the things that matter

Get the fundamentals of recruitment right before over-investing in technology.

With the 21st century being a digital age, recruitment companies are forced to think of innovative ways to make sure their services are keeping up with the ‘technology times’, and right now, the subject on most minds is “how will artificial intelligence (AI) affect me and what should I be doing about it?”. 

AI has become the new buzzword in the recruitment industry for the last couple of years, and there is no doubt that it has its benefits. For example, AI has been used to develop Recruitment Chatbots. Candidates can receive answers to their job-role-related questions from AI robotic systems. Pretty impressive, I’m sure you’ll agree. However, tools such as this are only in their early stages because of the gaps in knowledge about AI’s full potential; it is all up in the air right now. Despite this, our belief is that once AI has been fully developed, it should be used to support and compliment businesses, rather than replace the interpersonal communication that is central to recruitment. 

In the meantime, while we wait for advancements in this ‘smart technology’, recruiters should focus on making use of the technology that is already in full swing and proven to work. Google Analytics, Hotjar and WaveTrackR are just a few analytical tools to date that will tell you what is effectively working in your business and what is not – something that was not possible a few years ago. 

My message: Stay on top of technological developments while making sure you’re getting the fundamentals of recruitment right, the success will follow.

David Jenkins, founder of Wave 

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